Comfyballs® was founded in Asker, Norway in 2013 by Anders Selvig. Anders was driven by a simple but unresolved problem: men’s underwear wasn’t actually comfortable. Not in real life. Not all day. Not when you moved, trained, worked, or simply existed.
“I couldn’t find the ultimate boxer, so I decided to create it.”
That decision became the starting point for Comfyballs®, a functional solution to a defined problem. Not as a fashion brand, but a problem-solving underwear company built around function, comfort, and honesty.
From day one, the ambition have been clear and transparent: design underwear that makes everyday life better. Fixing what all men adjusts but no one talks about.
A function-first solution to a real problem
At the heart of Comfyballs® is our patented PackageFront® technology — a functional, sewn-in construction that lifts, separates, and supports the male anatomy. By keeping the users balls in place and away from the thighs we are able to reduce heat, friction, squeezing, and the need for constant readjustment.
The PackageFront® works by creating a natural comfort zone that exists whether you’re sitting in meetings, commuting, training, or relaxing. The result is something you as a user notice immediately. This focus on noticeably better comfort, guaranteed, is our concrete promise to every customer
Designed in Norway. Made for real life.
All Comfyballs® products are developed and designed in Norway, with a clear Scandinavian mindset: function first, quality always, no unnecessary bullshit. Every material, seam, waistband, and cut is engineered with purpose. From flatlock seams that don’t chafe, to waistbands that hold their shape without digging in, to fabrics selected for softness, durability, and breathability
Comfyballs® doesn’t try to be everything to everyone. We don’t make jeans, perfume, or watches. We specialize in one thing, making the most comfortable underwear. And we take that responsibility seriously
Comfort that changes how your day feels
When underwear works the way it should, you stop thinking about it. That’s the point.
By removing small but constant annoyances, heat, friction, adjusting, discomfort, Comfyballs® frees up mental energy. You move better. You feel more confident. Your day simply flows a bit smoother, whether you’re at the office, in the gym, or on the move
Built to be your everyday first choice
Today, Comfyballs® is trusted by tens of thousands of customers who expect their underwear to work — all day, every day. With a strong direct-to-consumer foundation and growing international presence, we continue to focus on the same thing we started with in 2013:
Fixing the basics.
Making comfort noticeable.
And helping men feel better — from the inside out.